Google Hotels Integration for Hotel Pricing

Problem Statement:

  • Hotels cannot push their direct booking rates to Google Search, Maps, or Google Hotels through Hospitable
  • Google Vacation Rentals (the only Google channel Hospitable supports) explicitly excludes hotels
  • This leaves hotel owners at a competitive disadvantage as their direct rates don't appear on Google surfaces

Current Workaround:

  • Relying on OTA markups (e.g., Booking.com) to appear on Google
  • No way to show direct booking rates on Google without using a separate channel manager

Impact:

  • Lost direct bookings due to higher OTA prices appearing on Google
  • Competitive disadvantage vs. hotels that can push direct rates to Google
  • Operational complexity of managing a separate channel manager just for Google visibility

Proposed Solution:

  • Integrate with Google Hotels (or Google Travel) to allow hotel inventory and pricing to be pushed directly to Google surfaces
  • Support for hotel-style properties (not just vacation rentals)

Unlock:

  • Hotels would be able to show their direct booking rates on Google Search, Maps, and Google Hotels
  • Increased direct bookings without OTA markups
  • Simplified tech stack (no need for a separate channel manager for Google visibility)

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Upvoters
Status

New

Board

πŸ’‘ Feature requests

Date

3 days ago

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