Custom Fields on Direct Booking Page
Problem Statement
Hosts using Hospitable cannot add custom fields or questions to their direct booking page for guests to answer during the booking process. This means important guest information (such as "How did you find us?", referral sources, special requests, etc.) cannot be collected at the point of booking.
Current Workaround
Hosts must set up email automations to request this information after a booking is made. However, guests are far less likely to open and respond to a follow-up email compared to answering questions while they're already engaged in filling out their booking information.
Impact
- Lower response rates from guests
- Incomplete data for marketing analysis
- Extra manual follow-up work for hosts
- Competitive disadvantage compared to other PMS platforms that offer this feature
Proposed Solution
Allow hosts to create custom fields or questions on the direct booking page that guests can fill out as part of the booking flow. Examples might include dropdown menus, text fields, or checkboxes for questions like "How did you find us?", "What brings you to the area?", or other property-specific questions.
Unlock
- Better marketing insights and data collection
- Improved guest targeting and understanding
- Reduced manual work and follow-up
- Competitive parity with other PMS platforms
- Higher response rates by capturing information when guests are most engaged
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Comments1
Sapphire Elephant
Oct 9
I have a related request: We provide for free cots, high chairs, as well as combining some of the single beds into doubles. These are all free options. It would be good if we could ask guests their preferences either as a form but better in a message. Hospitable would then capture this in a dedicated field for the booking