Auto-apply Promo Codes for Direct Bookings
Allow hosts to automatically apply promo codes to the Direct booking widget so guests don't have to enter them manually. This should include:
- The ability to auto-apply a specific code when the widget loads.
- Support for URL parameters (e.g., ?promo_code=CODE) to apply discounts via shareable links for ads or marketing.
- An option to pre-fill the discount code field.
Business impact: Hosts running paid ads (Google/Meta) to their Direct site lose conversions because guests must manually enter the code. Many either pay full price and feel misled, or abandon the booking — which undercuts the whole 'book direct and save' value proposition and wastes ad spend.
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Comments2
Bronze Thicket
Aug 29
Need this LAST week! Get it out of backlog and over to a dev team pronto! This is a quick add even with QA effort that should be able to fit into a near-term sprint just fine.
Andrew Schorr
Aug 12
That's a great idea!